Samsung TV Plasma
Foreign competition in flat-panel TV to a multi-polar differentiation-TCL TV, Samsung TV – household appliances
< BR> Annual Digital TV Industry Summit Forum, has become a large number of foreign TV enterprises in the product features, technical innovation, marketing, systems competition, such as the stage race with the Competition.
<BR> Reporter on the scene saw this year’s Summit, from China, Korea, and Japan’s color TV enterprises, the Chinese market, competition and distribution, have expressed their own demands and unique advantages direction. Especially when the flat trend of the market competition in a comprehensive alternative to the mainstream CRT today, around the market differentiation competition, product technology and innovation capabilities, China, South Korea, Japan and the marketing company focused on three factions, and market trends show different layout.
<BR> Domestic enterprises: Function Innovation
<BR> The financial crisis, the China market suddenly enlarged, attracted global consumer electronics giants chase. At this point, as developed in the local Chinese domestic enterprises, both market network layout, scale, manufacturing levels, or market demand and consumption trends and guidance on the master has come out on top, holds a major market share.
<BR> Reporter noted that opportunities in China, rapid amplification of the same time, domestic color TV enterprises in the competitive flat panel market fully manifest. This year, focusing on product features and value-added innovation, TCL, Hisense, Skyworth, Changhong, represented by domestic giant set off a round of marketing war, there has been network TV, multimedia entertainment TV, plasma TV market, eye protection The new hot spot.
<BR> Particular, TCL, Hisense, Skyworth TV on the Internet a driving force for larger, TCL’s MiTV Internet TV advocate for consumers at home watching movies and create a feeling and atmosphere, Watch young consumer psychology. The blue Hisense TV media to emphasize the network information, stock information and provide custom functionality. Skyworth TV in the cool open based on the further end of television as a home multimedia entertainment functions of expansion, has introduced a cool music site professional content match.
Although based on plasma <BR> camp, Changhong plasma eye in actively promoting the occasion of the specialty products, but also specifically for the Internet TV‘s hot, Changhong launched music education network TV and network functions to achieve integration. More impact, it is the same side from Tsinghua launched “to create a new computer and television industries” New Internet TV, direct plug wire can surf the Internet, while both high-definition digital TV function.
<BR> Addition, Xoceco also fairly representative cross-border television, is the fusion of TV and network functions, is the first time from the mainland and Taiwan both technical teams to launch new products across new boundaries. The Konka is not weakness, a series of energy saving and high-definition feature movement to seize a certain extent, the current consumption of a demand. Haier also launched a module card TV.
<BR> Insiders point out that this year, domestic enterprises around the network integration, multimedia entertainment, to further upgrade the product function, in the short term to quickly grasp the part of consumer demand. However, in addition to functions of Competition, the domestic enterprises in the industrial chain, the new panel layout and input on the development of display technology is also accelerating.
<BR> Reporter was informed that foreign-funded enterprises in the overall strategy and layout to TCL, Hisense, Changhong, companies represented, through the constant improvement of flat panel industry chain, move into the key parts industry, construction, factory screen, LCD module plant and the input LED LCD products for the future rise in the market overall, especially in the Competition increase price chips.
<BR> Of Korean: Technical leader
<BR> Present, competition in the global flat panel market, Samsung has fully established a lead position, while the LG to be outdone. In fact, under the impetus of a tide flat, Korean enterprises have been an occasion to replace the leadership of Japanese enterprises, and new display technologies such as R & D and product innovation continues to lead.
<BR> Learned from last year, two new products on the Korean enterprises in the LED contest in full swing, and in the products ahead of Sony, Sharp and other Japanese industrial enterprises to expand the market rate.
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